Business signs are how customers locate companies, how they develop their first impression of the company and how a business provides people with valuable information. This post discusses the importance of using the right signs, and how architectural signage helps to boost the identity and appearance of any business.
Brand the Company
To stand out in a busy marketplace it is important to understand branding. When a business has chosen a clever branding scheme and marketed it correctly, a single logo or color combination is all that people need to identify the business.
Signs can aid companies with their branding efforts because they incorporate and use logos, lettering and color themes in a highly visible location. A sign that meshes with the logo, the letterheads, the uniforms and the interior of the business will make the company look professional and easy to pick out among a sea of other commercial signs.
Improve Business Appearance
Architectural signage is designed to specifically accent the space where it is mounted. The use of a professionally designed three-dimensional sign instantly adds style and interest to a blank, building. Architectural signs that are backlit or internally lit do the same even after the sun has set.
Get More Attention
When a professional designs an architectural sign, there are a number of ways they make the sign grab everyone's attention. Visibility is gained through the lighting, colors, placement or scale of the design. Designers take into account any potential shadows and the viewing perspective.
What all of this planning does is prevent the sign from blending into the background or being overwhelmed by other nearby features. The preparation ensures the finished product is able to draw attention to the company even when people are just passing by the location.
Modernize the Business
At some point every sign becomes outdated. It could be from constant exposure to the weather, the use of materials or fonts no longer considered appealing or incorrect information. Adding architectural signage in the place of older signs will help draw in new traffic because of the modern and updated look.
Make Access Easier
Architectural signage is a term that doesn't just describe the signs that display company names, this signage is also used to give customers information. The design from the main sign is repeated on entrance or exit signs or signs directing people to certain areas. These signs increase the professional appearance and boost branding efforts.
Branding Leased Spaces
It may not be possible or even financially sensible to attach an elaborate sign or series of signs to a building with a short-term lease. In these instances, it is still possible to get the same look by mounting a dimensional sign to a removal board, which can be easily transported to the next location, or by creating a sign box for mounting in front of the location.
There is a huge advantage to using the same sign at a new location or having a replica created if the size of the sign is not appropriate for the next building. Customers will find the new location easily and the branded sign will still coordinate with the rest of the advertising the company employs.
Signage for Interiors
Not all businesses have the benefit of an exterior advertising space. Architectural signage can also be designed for interior use, so an exterior wall is never a barrier. A professional signage company can easily create something to mount on the doors and walls of the company that will perfectly flatter the decor.
It's time for architectural signage when a business is ready to open or expand, and the owner knows what they want their branding to look like. At this point, it is possible to come up with a design that will match the attitude and identity of the business and draw in the clientele the company desires.
Contact the experts at Sign Center when your company is ready for maximum exposure and a fresh new look.